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Art Out of the Museum

Partnership Project
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program for the outreach and appreciation of artistic works and archaeological finds from museum storerooms

A memorandum of understanding between General Directorate of Museums of the Ministry of Culture (DG Musei), the non-profit LoveItaly, and Federalberghi Lazio, has established the “Arte Fuori Dal Museo” program whose goal is the exhibition of presently inaccessible cultural artifacts, preserved in the storerooms of state museums, with the intention of raising public awareness and knowledge.

The program envisages replicating this project across the country, connecting museum works in need of restoration to sponsor hotels in the vicinity.  The program aims to match the artifact with the destination hotel by affinity, while geographical proximity is important not only for the shared territorial history but also to facilitate visits by hotel guests through assistance provided by the receptions.

The Associazione Federalberghi Lazio, the leading organization in the tourism-accommodation sector in Italy, is supporting the pilot project in Rome and Lazio with the intention of extending it nationally. Federalberghi comprises over 27,000 hotels in Italy. Since its establishment in 1899, it has combined a mission of promoting tourism with social goals and community service. Still today the hotels perform public service roles, first and foremost, offering an accessible and safe space for citizens, even at night.

As Program Coordinator, LoveItaly assists both hotel and museum in identifying the artifact and delivers all the necessary logistical aspects. Hotels and museums in Italy that are interested in taking part should contact – ciao@loveitaly.org – for information.

Museo Nazionale Romano  – Bettoja Hotel Mediterraneo

The Goddess Rome or Virtus

hosted at Bettoja Hotel Mediterraneo, Via Cavour, Roma

on loan from the storerooms of Museo Nazionale Romano

The first iteration of the program is the display of a 2nd century marble statue of the Goddess Rome or Virtus.  Before the restoration, sponsored by Bettoja Hotels, the statue was conserved in a storeroom at the Museo Nazionale Romano (National Roman Museum). At the end of the year’s term, the statue will return to the museum where it will become part of the permanent exhibition.

In this case, the close proximity of the Museo Nazionale Romano and the Bettoja Hotel Mediterraneo, a significant example of Rationalist architecture, with perfectly preserved and restored interiors, was a decisive and inspirational factor for Maurizio and Massimo Bettoja, key proponents of the program and strong supporters of Italian cultural heritage.

The program was inaugurated on 15 October 2024. Press release and round up HERE

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Date: 2nd century A.D.

Material: fine-grained white marble

Measurements: 74.5 x 26.5 x 20 cm.

The goddess, personification of Rome and its empire, or of Roman military valour, wears a plumed helmet over her close-cropped hair, a short tunic that leaves her right breast uncovered and a cloak fastened on her left shoulder by a circular fibula. The balteo (shoulder belt from which Roman soldiers hung their swords) crosses her chest from right shoulder to left hip. She holds a staff in her left hand, while the right, now lost despite the prop that connected it to her thigh, carries the short, broad, pointless sword (parazonium) that military tribunes and superior officers wore as a sign of distinction. On her feet are endromides (Greek ‘running’ boots, used especially for hunting, fitted to the leg and open in front with braided lacing). The left leg is attached to a tree trunk for support. The influence of the classical Greek tradition is especially clear in the costume, inspired by depictions of the Amazons.

Conservation status: good although reassembled from several fragments (including the left hand and part of the spear perhaps not relevant, given the disproportion) and missing the right hand.

Cleaning and restoration by DeCoRe

Sponsored by Bettoja Hotels

 

 

 

 

Prof. Richard Hodges, President of LoveItaly, said: “This wonderful collaboration returns extraordinary treasures to the city today and gives visitors from all over the world the opportunity to be fascinated by little-known Italian works of art. Now, thanks to this partnership with LoveItaly , a non-profit association dedicated to enhancing Italian cultural heritage, these treasures will win over a new generation of admirers.”

The insurance coverage for the program Art Out of the Museum | Arte fuori del Museo is offered by the MAG Group.